Dating levis labels
When looking for the brand standards, know that the tab should sit 1-1¼” below the very top of the left-side stitching of that right back pocket.
The tab is added along with the pocket during production so stitching should be uniform.
We have a couple easy steps to help you spot an imposter…
Start with the Brand Patch leather patch was first introduced by Levi Strauss & Co.® in 1886 to symbolize the pull-strength of their hard-working, riveted work trousers.
The label is mostly produced in a standard size and dimensions with 501®s having the extra flag on the right side.
Be on the look out for smaller reproductions or ones that seam to have an odd shape.
As the saying goes, icons are often imitated, but never duplicated. The truth of the matter is that along with being one of the most recognizable brands in the world, Levi’s are perhaps the most replicated in history.
So how do you tell if your Levi’s are real or fake?
The proper verbiage on the brand patch of a pair of genuine Levi’s can vary slightly by style and year, but some of the biggest indicators of imitation are ink use and punctuation. They’re always marked and are always a different color than the rest of the label as those details are added after the labels are manufactured.