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Posted by / 16-Aug-2020 20:17

While US users account for 25% of downloads on Android, they account for 34% of all i OS downloads.To put that into perspective, this puts the US download share 9% ahead of Tinder’s second largest market on Android (Brazil) and 26% ahead of it next largest i OS market (UK).While the US is comfortably Tinder’s largest market from in terms of revenues on both operating systems, Australia is its fourth largest Android market and second biggest i OS market.This is despite Tinder not being in the top five downloads on either operating systems in Australia.So while the dating pool might be deeper in the US, Australian users are definitely willing to pay the price for a shot at love.Although Tinder is sitting relatively pretty at the top of the dating game, there’s plenty of room for alternative dating services to find a profitable niche in the market.

When we look at Tinder’s revenues, we discover that there is another place in the world where romantics should go.While Badoo is going head to head with Tinder successfully, Happn and Pure show that carving out a distinct niche can give a service a chance in the competitive dating space.The US is clearly the biggest market in the world for dating, in terms of revenues and downloads, but the presence of high-spending users from Australia and the UK show there are plenty of other countries where people are looking for love and are willing to pay for a helping hand.In the larger Android dating market, Tinder doesn’t quite have things its own way.Despite sitting comfortably in second place with more than 20 million installs, London-based Badoo trumped it with more than 27 million installs overall on Android.

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The app dominates the i OS dating scene in terms of downloads, generating more than 11 million installs across the world.

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